Analisis Strategi dalam Memasuki Pasar Internasional (Studi Kasus pada PT Telekomunikasi Indonesia dalam Ekspansi di Myanmar)

摘要

PT Telekomunikasi Indonesia is one of the largest telecomunications company in Indoensia. The company\u27s vision is to become the leading TIMES player in the region, that can expand abroad. The company start to expand since 2011 and 2012 in Myanmar. A company need to have the right strategy in entering International market in order to expand market in Myanmar and be able compete in ASEAN Economic Comunity (AEC) 2016. The purpose of this study are to figure out strategy that being applied by PT Telkom, to figure out the company\u27s stengths, weakness, theats, and opportunities, and also to analyze the appropriate strategy for PT Telkom. This type of reseach is descriptive with qualitative approach. The analytical method used is SWOT (Strenghts, Weakness, Opportunities, and Threats) analyisis, with the analysis of EFAS, IFAS, IE and SWOT matrix. The conclusion of this research is PT Telekomunikasi Indonesia already applied the right strategy with strategy of developing, but to support the company\u27s expansion activities in Myanmar it need to do some alternative strategies that have been formulated based on the vision, mission, internal analysis and external analysis.